Everyone knows social media plays a crucial role in modern-day business. Not a single company out there can survive without having a social media presence. This is the case because social media has become a valuable tool for brand building. However, there’s a huge difference between simply setting up a few social media pages and actually using them to gain public recognition.
So, if you’re wondering how to build your brand on social media effectively, here’s everything you need to know.
Choosing the Right Platforms
Social media really is booming and it seems like there are new platforms being released on a daily basis. With so many social media platforms available, you need to make sure you use the ones that are guaranteed to give your brand a nice boost. The best way to get started is to consider some of the most popular social media platforms out there.
Facebook can be a valuable tool for sharing photos and videos while Twitter can be used to share short messages and quick announcements. When using Twitter, you’ll probably want to make sure you have copywriters that know how to use wit and humor on social media. If you want to share a lot of photos with your followers, using Instagram is an absolute must.
When it comes to social media, one thing’s for sure – it’s quality, not quantity. Sharing content with your followers is something you’ll simply have to do once you get on social media. However, sharing content just for content’s sake is hardly going to do you any good. In fact, if you share too much content you may lose the focus of your audience and get yourself labelled as a “spammer.” That’s something you will want to avoid.
The best way to come up with quality content is to follow most popular pages relevant to your niche and keep an eye on things they share. In case you don’t have enough time to do so, hiring a social media manager might be a good idea.
We’ve already said that quality content is the key to social media branding. However, it’s also important to be regular when it comes to posting on social media. If you don’t post anything in a while and then come back with a couple of posts in a day, it’ll hardly do you any good.
What you need to do is post once or twice a day and once during the weekend. That’s just enough to keep your followers interested and give them enough space to engage with your content.
No matter what the quality of your content is, if you share it too often it’s only going to have a negative impact on your business. Stick to the formula we’ve given above and you’ll have nothing to worry about.
Fill Out Your Bio
Most of the social media platforms you’ll use include bio section where you can put important details about your business as well as a couple of interesting facts about it. Many new entrepreneurs make a mistake of letting their bio section go to waste. They either leave it entirely empty or fill it with motivational quotes that have nothing to do with their work.
It’s critical that you don’t make the same mistake. The bio section of your social media outlets should let people know who you are and what your company does. Coming up with something that’ll help separate you from other brands out there is also a good idea. Just take a look at brands like Nike that have #justdoit in their bio sections.
Today, it’s all about visuals. You can run an interesting page on Facebook on Instagram but if you don’t back your posts up with quality visuals, you’ll hardly gain any attention at all. If you wish to build a powerful brand everyone will recognize, relying on visuals is something you simply won’t be able to do without. This means you’ll need a well-designed profile picture for your social media accounts.
It’s recommended that you stick to the same profile picture on every platform you use, in order to make your brand more recognizable. On top of this, you’ll need quality photos and videos to share along with your posts. Luckily, the web is full of resources for creating quick and beautiful images to share on social media.
Monitor Your Platforms
One of the things that will influence your brand development the most is going to be the perception of your followers and customers. Sometimes just a couple of negative comments from disgruntled consumers can start a downward spiral of your brand’s reputation. However, if you know how to react in such situations, you can actually use this to improve your brand. Moreover, you’ll probably want to know what kind of suggestions your followers may have.
In order to be aware of things like this, you should turn to media monitoring experts who’ll provide you with all the important info you need. With this info, you can adjust your branding strategy and to turn to right influencers that will additionally boost your reach, which brings us to the next chapter.
Turning to Influencers
If you’ve been keeping up with the world of marketing, you probably know that influencers are a huge thing today. Basically, these are people who have already reached the audience that companies aim to reach and use that to promote products or services. Turning to influencers can turn out to be a great move, since their audience trusts them and will be quite likely to give the products or services they promote a go.
However, if you want to give your brand a real boost, you’ll first have to make sure you turn to right influencers. This means you’ll have to keep an eye on what’s happening in the influencer ecosystem. Once you’ve identified the influencers your brand can benefit from, analyzing their quantity and quality is recommended.
Creating a Unique Voice
If you want to make the most out of your social media presence, you’ll need to make sure your brand has a unique voice. When done right, this can do wonders for your brand. Of course, it’s all about finding the right tone and language to use in your posts. This is where you’ll probably want to take a look at some of the biggest companies’ social media pages and analyze the voice they use.
Once you manage to create a unique voice for your brand, you’ll need to make sure you stick to it on every social media platform you use. This will require a good coordination between your social media team members, especially during the course of big social media campaigns.
When creating a new social media page for your brand, you’ll always struggle to build initial traction. Getting your first few followers can seem like an impossible task but with enough effort, you’ll be able to do it. Most importantly, you’ll have to use the web presence you already have to promote your new social media page.
For example, if you have a website for your business or pages on other social media platforms, you can use them to lure people to your new page. Just think about it this way – if you don’t tell anyone that you’ve started another page, how are they going to find out about it? Include a link to your new page on your website’s homepage and through out other digital outlets which you may use.
Claim Your Name
There are countless social media platforms out there. Attempting to use as many of them as possible is a smart move. However, it’s recommended that you also create pages for your brand on the platforms you don’t intend to use. By doing this, you’ll claim your name on other platforms that you might use on the future. More importantly, nobody else will be able to start a page using your name and share something that might offend your followers and hurt your brand’s reputation.
Once you start creating pages for your brand, make sure you do so on as many social media platforms as possible. It’s also important to mention that you should keep your username consistent in order not to confuse your followers.
All in all, social media is one of those things that can make brand development. Only if you use popular social media platforms effectively will you be able to attract more people to your brand and turn them into loyal fans.
However, you need to bear in mind that social media branding isn’t as easy as it may seem and you’ll have to put enough effort into it. Just make sure you think your every move through since the last thing you want to do is become one of those companies that keep deleting their posts as soon as they share them.