{"id":919,"date":"2018-08-14T06:02:45","date_gmt":"2018-08-14T06:02:45","guid":{"rendered":"https:\/\/www.evergreenfeed.com\/blog\/?p=919"},"modified":"2026-05-08T10:05:58","modified_gmt":"2026-05-08T10:05:58","slug":"how-businesses-use-newsletter-marketing","status":"publish","type":"post","link":"https:\/\/www.evergreenfeed.com\/blog\/how-businesses-use-newsletter-marketing\/","title":{"rendered":"How Businesses Use Newsletter Marketing"},"content":{"rendered":"

Wanted to share some quick newsletter marketing tips that you can actually start using <\/span>today<\/span><\/i> to help grow your list, build a significant follower base, and make sales while cultivating brand recognition<\/a>.<\/span><\/p>\n

In this cut-throat and immensely competitive online marketing<\/a> industry, we\u2019re still\u00a0occasionally disturbed when we stumble upon various businesses, and more specifically\u2026t<\/span>he critical mistake they are making!<\/span><\/i><\/p>\n

But first, we want to share a story with you.<\/span><\/p>\n

The email marketing mistake<\/h3>\n

We came across this unfortunate story recently:<\/span><\/p>\n

There was a business startup in the healthcare niche that had a new concept (we won\u2019t mention any names specifically).\u00a0<\/span>Truly – their business model was amazing, they had a unique product, and the value they imparted to their still-small customer base was excellent!<\/span><\/p>\n

One day, a big tabloid picked up on their story, and published an article about them that was read by at least a hundred thousand people! <\/span>Before they knew it\u2026 They had 15 000 unique visitors to their website <\/span>in less than a week!<\/span><\/i><\/p>\n

Keep in mind, this is a story that could potentially save you from ruining your business so pay close attention.<\/span><\/i><\/p>\n

Those were extraordinary numbers for an enterprise that previously had 500 people visit their website per week, on average. The question you might be asking yourself is – \u00a0The future seems great for this company, they are successfully establishing a presence, so what went wrong?<\/span><\/p>\n

Well, they weren\u2019t prepared for that amount of online traffic generated by the story. They had <\/span>no lead-capture<\/span><\/i> or <\/span>relationship building<\/span><\/i> mechanism in place to capitalize on this upsurge in traffic.<\/span><\/p>\n

\"Newsletter
As your traffic ramps up, you need to engage the audience with relevant content and sign-ups.<\/figcaption><\/figure>\n

According to <\/span><\/i>MarketingProfs<\/span><\/i><\/a> only 37% of B2B marketers are using marketing automation to generate leads? So you definitely have to have some sort of lead-capture mechanism on your site.<\/span><\/i><\/p>\n

It didn\u2019t matter how many people came – the additional traffic didn’t convert<\/span>. <\/span><\/i>If they don\u2019t create value, a sudden increase in traffic certainly won’t be profitable.\u00a0<\/span>So what happened to those thousands of people who visited their website<\/a>? Did they suddenly become their most loyal customers?<\/span><\/p>\n

They\u2019re gone.\u00a0<\/span><\/p>\n

And this is precisely what top businesses use email marketing<\/a> for: to capture leads, to build a relationship with their prospects and to turn them into buyers!<\/span><\/p>\n

So how do top businesses use newsletter marketing to capture leads?<\/b><\/h3>\n

The most effective way to do this is with what we\u2019d call an <\/span>ethical bribe<\/span><\/i>.<\/span><\/p>\n

No, it\u2019s not chicken.<\/span><\/i><\/p>\n

Simply offer any piece of value that can positively contribute to solving your prospect\u2019s problem.<\/span><\/p>\n

This could be a quick 20 minute video tutorial, an ebook, a template – whatever! But make sure it provides actual value and don\u2019t skimp out on this just because it\u2019s free. You want their first interaction with you to be memorable so that they get a good first impression of you and start looking forward \u00a0to seeing what you\u2019ve got prepared for them next.<\/span><\/p>\n

We suggest reading about <\/span><\/i>the importance of the first email<\/span><\/i><\/a> if you\u2019re wondering how to make a lasting impression with the very first email.<\/span><\/i><\/p>\n

Make sure you let your potential subscribers know what they\u2019re getting for subscribing. They probably want to know these things:<\/span><\/p>\n