{"id":34,"date":"2017-07-27T07:30:11","date_gmt":"2017-07-27T07:30:11","guid":{"rendered":"https:\/\/www.evergreenfeed.com\/blog\/?p=34"},"modified":"2017-07-28T14:03:10","modified_gmt":"2017-07-28T14:03:10","slug":"create-killer-content-blog","status":"publish","type":"post","link":"https:\/\/www.evergreenfeed.com\/blog\/create-killer-content-blog\/","title":{"rendered":"How to Create Killer Content for Your Blog"},"content":{"rendered":"

Having a blog that is regularly updated should be a huge part of your marketing strategy. That much is assured in these modern times when your customers are always online and always searching for more information.<\/p>\n

Inbound marketing\u2014where you\u2019re creating valuable and entertaining content on your blog\u2014has become a staple.<\/p>\n

However, creating a blog is one thing. Keeping the blog filled with great, attractive and intriguing content is another thing.<\/p>\n

What is the best way forward? Clickbait has (thankfully!<\/em>) largely gone out of style<\/a>\u2014and it wasn\u2019t particularly great for your reputation anyways.<\/p>\n

Visitors want to read or experience valuable information, and they will be looking for the best places to find it.<\/p>\n

When they do find it, they\u2019ll be more than willing to come back to it and even to share it with their friends, family and associates. And all those people can potentially become subscribers and buyers.<\/p>\n

That\u2019s why today we\u2019ll look to see what the best ways are to create attractive content for your blog to drive traffic, increase conversions and boost your sales.<\/p>\n

#1 Curate<\/h2>\n

You know what you like, and you are sure you know what your visitors like.<\/p>\n

So instead of creating in-depth, original articles for your blog (which can take a lot of resources if it\u2019s to be really valuable), why not curate some of the best already out there?<\/p>\n

You can compile a list of, for example, the 33 best blog posts on on-site SEO optimization, if that\u2019s what would interest your particular audience.<\/p>\n

Or you can find the 17 most important books to read if you want to be a rockstar marketer in 2017. \u00a0Or, you can create fantastic expert roundups (like this one one team management<\/a>) where you ask the smartest people in your industry their ideas on a specific topic.<\/p>\n

These are all interesting, attractive and useful for your reader\u2014and they won\u2019t take up too much of your time.<\/p>\n

#2 Interview<\/h2>\n

One amazing way to get interesting content for your blog is to ask questions of an interesting person (hopefully an influencer) in your niche, such as this interview with Neil Patel<\/a>.<\/p>\n

This is a great idea because that person will have in-depth but interesting answers to questions that your readers want to know.<\/p>\n

For example, you can interview a leading SEO figure in your area (or a very knowledgeable friend) on the top 10 tips for new SEO agencies or bloggers.<\/p>\n

Or you can interview a successful web designer on the best way to find work when you\u2019re just starting out.<\/p>\n

You may have covered these topics generally, but with such in-depth questions, you\u2019ll get great content. Even better, all the interesting answers will come from the interviewee, and you just have to make sure to create some valuable questions.<\/p>\n

#3 Open up your site to guest posts<\/h2>\n

Another great way to get attractive content for your blog is to open up your site to guest posting opportunities, such as this one<\/a>.<\/p>\n

As you are probably aware, guest posting is a great way to get your message across on someone else\u2019s platform. Guest posting should be a part of your marketing and SEO strategy as well.<\/p>\n

However, you can also use guest posting on your own site. You can either open it up to the entire internet by creating a \u201cWrite for us\u201d or \u201cContribute\u201d page. Or you can contact some smaller bloggers in your niche or related niches and offer them an opportunity to guest post.<\/p>\n

This way, you can get great content effortlessly (by reading, rejecting and accepting amazing posts) by simply offering other bloggers access to your audience.<\/p>\n

#4 Analysis<\/h2>\n

You don\u2019t have to create anything in order to have attractive content for your blog. You can just go ahead and analyse something in your niche as a best-case or worst-case study.<\/p>\n

If you are in the digital advertising industry, you can look at some great\/horrible Facebook advertisements and analyze:<\/p>\n