{"id":2430,"date":"2026-05-18T08:42:55","date_gmt":"2026-05-18T08:42:55","guid":{"rendered":"https:\/\/www.evergreenfeed.com\/blog\/how-long-should-a-tiktok-video-be\/"},"modified":"2026-05-18T08:43:02","modified_gmt":"2026-05-18T08:43:02","slug":"how-long-should-a-tiktok-video-be","status":"publish","type":"post","link":"https:\/\/www.evergreenfeed.com\/blog\/how-long-should-a-tiktok-video-be\/","title":{"rendered":"How Long Should a TikTok Video Be? 2026 Best Practices"},"content":{"rendered":"<p>Most articles answering <strong>how long should a TikTok video be<\/strong> make the same mistake. They give you one number and treat it like a rule.<\/p>\n<p>That advice breaks down the moment you manage TikTok as a marketing channel instead of a hobby feed. A product teaser, a creator-style story, a tutorial, and a conversion-focused demo shouldn&#39;t all be cut to the same length. The better question isn&#39;t \u201cwhat is the best TikTok length?\u201d It&#39;s <strong>what length gives this specific post the best chance to do its job<\/strong>.<\/p>\n<p>For marketers, that job usually falls into three buckets. You want discovery, so new people see the content. You want retention, so viewers stay long enough to send positive performance signals. Or you want conversion, where the video qualifies attention and moves someone toward a click, sign-up, or purchase. Length affects all three, but not in the same way.<\/p>\n<h2>Why &quot;What Is the Best TikTok Length&quot; Is the Wrong Question<\/h2>\n<p>Most advice on TikTok video length makes the same mistake. It treats runtime as a universal best practice instead of a strategic choice.<\/p>\n<p>That framing works poorly for marketers because TikTok posts do different jobs. A clip built to reach cold audiences has a different requirement than a tutorial, testimonial, or product demo. Asking for the single best length compresses those use cases into one metric and hides the actual decision, which is how much time a viewer needs before the post has done its job.<\/p>\n<p><figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/cdnimg.co\/1b12ac72-0f59-4114-b412-6784382aa436\/7c0612d0-a97f-458b-8eaa-f8befb031b2b\/how-long-should-a-tiktok-video-be-strategic-planning.jpg\" alt=\"A professional analyzing a strategic framework diagram on a large wall display in a modern office environment.\" \/><\/figure><\/p>\n<p>A better model is to choose length by intent.<\/p>\n<p>Short videos often work well for fast pattern interruption and repeat views. Longer videos can work when the extra seconds increase clarity, trust, or perceived value. Neither outcome is automatic. Runtime only helps if it matches the format and the audience&#39;s reason for watching.<\/p>\n<h3>One metric doesn&#39;t define success<\/h3>\n<p>Many brand teams reduce TikTok performance to views. That misses how different content types create value.<\/p>\n<p>A discovery post needs to earn attention quickly and hold it long enough to generate strong distribution signals. An education post needs enough room to deliver a complete idea without feeling padded. A conversion post needs only the explanation, proof, and framing required to move someone to the next step.<\/p>\n<p>So the better question is not \u201chow long should a TikTok video be?\u201d It is \u201chow long should this TikTok be for the result we want?\u201d<\/p>\n<p>That leads to a more useful planning lens:<\/p>\n<ul>\n<li><strong>Discovery content<\/strong> usually benefits from tighter runtimes and a faster payoff.<\/li>\n<li><strong>Education content<\/strong> needs enough space to make the lesson feel complete.<\/li>\n<li><strong>Conversion content<\/strong> should stay as short as possible without cutting the evidence that reduces hesitation.<\/li>\n<\/ul>\n<p>This is the practical logic behind content buckets. If your TikTok calendar mixes awareness, education, and sales posts, one default runtime creates consistency for the team but weakens performance at the post level. EvergreenFeed&#39;s bucket-based approach fits this reality well because it starts with content purpose first, then maps format and cadence around that purpose.<\/p>\n<p>The brands that improve TikTok results over time usually do not find one perfect length. They build a repeatable system for choosing length by intent, then test where each content bucket performs best.<\/p>\n<h2>How Video Length Impacts TikTok&#39;s Algorithm<\/h2>\n<p>TikTok doesn&#39;t reward length by itself. It rewards <strong>what viewers do with that length<\/strong>.<\/p>\n<p>Near the center of the decision is a simple tension. Short videos usually have an easier path to high completion. Longer videos have more room to generate total watch time. Neither metric exists in isolation, and both matter because TikTok&#39;s ranking logic is widely understood to care more about retention than vanity signals.<\/p>\n<p>This visual captures the mechanics well.<\/p>\n<h3>Completion rate versus total watch time<\/h3>\n<p>A strong baseline is the <strong>21 to 34 second range<\/strong>, which is repeatedly cited as a sweet spot for completion rate in <a href=\"https:\/\/www.opus.pro\/blog\/tiktok-length-format-retention-data\">Opus&#39; retention-focused TikTok length analysis<\/a>. The same analysis notes that <strong>31 to 60 second videos can still earn more total watch time if retention stays above 60%<\/strong>, which is the tradeoff many marketers miss.<\/p>\n<p>A short TikTok is a snack, while a longer TikTok is a meal. The snack is easier to finish. The meal can leave a bigger impression, but only if people keep eating.<\/p>\n<p>The same Opus analysis also reports <strong>completion rates as high as 75% for well-structured 18-second videos<\/strong>, especially when the hook appears in the first five seconds and the pacing stays visually varied. That&#39;s a useful reminder that short videos don&#39;t work because they&#39;re short. They work because they compress a clear promise into a format viewers can finish.<\/p>\n<h3>Retention is built in the opening seconds<\/h3>\n<p>The opening determines whether length becomes an asset or a liability. If the first seconds stall, the rest of the runtime doesn&#39;t matter.<\/p>\n<p>A practical walkthrough can help if you&#39;re building your editing process around retention signals:<\/p>\n<iframe width=\"100%\" style=\"aspect-ratio: 16 \/ 9;\" src=\"https:\/\/www.youtube.com\/embed\/HWvUUygdzvc\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen><\/iframe>\n\n<p>For marketers, the implication is direct:<\/p>\n<ul>\n<li><strong>Shorter videos<\/strong> are often better when the value can be understood instantly.<\/li>\n<li><strong>Mid-length videos<\/strong> work when you need setup and payoff.<\/li>\n<li><strong>Longer videos<\/strong> need structure, not just more footage.<\/li>\n<\/ul>\n<blockquote>\n<p><strong>Practical rule:<\/strong> If you need extra seconds to add clarity, use them. If you&#39;re using extra seconds because the edit feels incomplete without filler, cut harder.<\/p>\n<\/blockquote>\n<h3>What the algorithmic tradeoff means in practice<\/h3>\n<p>A short awareness clip can outperform a longer explainer because completion is easier. A longer explainer can outperform a short clip because the topic naturally holds attention and accumulates more watch time.<\/p>\n<p>That is why asking for one ideal runtime produces weak strategy. The better question is whether your edit creates the strongest retention pattern for the job the post is trying to do.<\/p>\n<h2>Matching Video Length to Your Marketing Goal<\/h2>\n<p>The useful way to plan TikTok is by <strong>intent<\/strong>. Not by platform myth, and not by whatever number is circulating in creator advice this month.<\/p>\n<p>A goal-based framework gives you a clearer editing brief before you open CapCut, Premiere Pro, or TikTok&#39;s native editor. It also fits the way marketing teams work. You aren&#39;t producing one kind of content. You&#39;re producing a mix of awareness posts, proof-driven posts, and educational assets.<\/p>\n<h3>A practical framework by content goal<\/h3>\n\n<figure class=\"wp-block-table\"><table><tr>\n<th>Goal<\/th>\n<th>Optimal Length<\/th>\n<th>Primary Metric<\/th>\n<th>Content Example<\/th>\n<\/tr>\n<tr>\n<td>Discovery<\/td>\n<td>11 to 18 seconds<\/td>\n<td>Completion and replay likelihood<\/td>\n<td>Bold hook, trend-adjacent punchline, rapid visual reveal<\/td>\n<\/tr>\n<tr>\n<td>Storytelling and general awareness<\/td>\n<td>21 to 34 seconds<\/td>\n<td>Retention through payoff<\/td>\n<td>Founder story moment, product problem-solution clip, before-and-after<\/td>\n<\/tr>\n<tr>\n<td>Education<\/td>\n<td>Up to 60 seconds<\/td>\n<td>Sustained watch time<\/td>\n<td>Quick tutorial, how-to breakdown, feature explanation<\/td>\n<\/tr>\n<tr>\n<td>Conversion<\/td>\n<td>Length dictated by the offer and friction level<\/td>\n<td>Qualified attention to CTA<\/td>\n<td>Product demo, objection handling, use case proof<\/td>\n<\/tr>\n<\/table><\/figure>\n<p>That structure follows the broad pattern summarized in <a href=\"https:\/\/trivisionstudios.com\/best-length-for-tiktok-video-in-2026\/\">Trivision Studios&#39; review of TikTok length guidance<\/a>. The point isn&#39;t that every educational video should run to a minute. The point is that educational intent gives you permission to be longer if every second earns its place.<\/p>\n<h3>Discovery posts should feel compressed<\/h3>\n<p>For awareness content, brevity is usually your friend because the viewer&#39;s decision happens fast. If the payoff is simple, the edit should be simple too.<\/p>\n<p>Use short discovery posts for:<\/p>\n<ul>\n<li><strong>Quick pattern interrupts<\/strong> that stop the scroll with a surprising opening line<\/li>\n<li><strong>Visual reveals<\/strong> such as transformations, comparisons, or product-in-use clips<\/li>\n<li><strong>Single-point claims<\/strong> where one idea is stronger than three weaker ones<\/li>\n<\/ul>\n<p>A lot of BookTok content follows this well. A post teasing a trope, line, or emotional payoff often works because the runtime stays tight around one promise. If you work in publishing or creator-led commerce, <a href=\"https:\/\/manuscriptreport.com\/blog\/what-is-booktok\">ManuscriptReport&#39;s guide to BookTok marketing<\/a> is a useful reference for seeing how content format and audience intent align.<\/p>\n<h3>Education needs enough room to land<\/h3>\n<p>Instructional content breaks when you cut it to fit an arbitrary number. A tutorial has to answer the viewer&#39;s question completely enough to feel worth watching.<\/p>\n<p>That doesn&#39;t mean talk longer. It means remove the wrong things. Cut scene-setting, repeated phrasing, and obvious transitions. Keep only the steps, proof, and visual context the viewer needs.<\/p>\n<blockquote>\n<p>A good educational TikTok feels concise even when it&#39;s longer, because each beat resolves a question the viewer already has.<\/p>\n<\/blockquote>\n<h3>Conversion content should match buyer friction<\/h3>\n<p>Conversion videos aren&#39;t automatically long or short. Their job is to reduce uncertainty.<\/p>\n<p>A low-friction product can convert with a brief demo and direct CTA. A more considered purchase may need examples, objections, and social proof woven into the narrative. In practice, that means your conversion video length should be determined by the amount of explanation required to make the next step feel easy.<\/p>\n<h2>When to Use Videos Over 60 Seconds<\/h2>\n<p>Longer TikToks aren&#39;t a mistake. Unstructured longer TikToks are.<\/p>\n<p>That distinction matters because the platform has expanded well beyond its short-form origins. A 2026 guide summarized by <a href=\"https:\/\/sociality.io\/blog\/tiktok-video-length\/\">Sociality.io&#39;s review of TikTok video length research<\/a> notes that TikTok&#39;s maximum video length is now <strong>60 minutes for uploaded posts<\/strong>, while videos recorded in the app can go up to <strong>10 minutes<\/strong>. At the same time, Buffer&#39;s analysis of <strong>1.1 million TikToks<\/strong> found that <strong>86% of posts are still under one minute<\/strong>, yet videos <strong>longer than 60 seconds generated at least 43.2% more reach and 63.8% more watch time<\/strong> than shorter videos. The same analysis found that videos over one minute received <strong>70.3% more reach than 10 to 30 second clips<\/strong>.<\/p>\n<p>Those numbers don&#39;t mean \u201cmake everything longer.\u201d They mean longer videos can outperform when they give viewers a reason to stay.<\/p>\n<h3>Strong use cases for going long<\/h3>\n<p>Videos over a minute make sense when the value depends on sequence, context, or proof. That usually includes:<\/p>\n<ul>\n<li><strong>Tutorials with multiple steps<\/strong> where skipping context would confuse the viewer<\/li>\n<li><strong>Comparisons<\/strong> between products, methods, or workflows<\/li>\n<li><strong>Narrative explanations<\/strong> that need setup before the payoff<\/li>\n<li><strong>Detailed product demos<\/strong> where the buyer wants to see how something works in real use<\/li>\n<\/ul>\n<p>A software brand, for example, might use a short clip to hook attention with a pain point and a longer clip to walk through the feature workflow. The short version wins discovery. The long version helps serious prospects understand the product.<\/p>\n<h3>Where marketers go wrong with long-form TikTok<\/h3>\n<p>The common mistake is treating extra runtime as permission to leave in everything. Longer videos work when they behave like edited teaching assets, not like lightly trimmed recordings.<\/p>\n<p>Use this filter before you post a video over one minute:<\/p>\n<ol>\n<li><strong>Does the topic require demonstration?<\/strong><\/li>\n<li><strong>Will the viewer understand more at the end than they do in the first seconds?<\/strong><\/li>\n<li><strong>Have you built in payoff moments throughout the runtime?<\/strong><\/li>\n<\/ol>\n<p>If the answer is no, the post probably wants a tighter cut.<\/p>\n<blockquote>\n<p>The jump after 60 seconds is interesting because it suggests TikTok can reward depth, but only when depth creates attention instead of diluting it.<\/p>\n<\/blockquote>\n<h3>Long-form is a role, not a default<\/h3>\n<p>The smartest accounts don&#39;t pick short or long. They assign each format a role.<\/p>\n<p>Short clips create entry points. Longer clips build authority and trust. That split is useful for marketers because it turns TikTok from a one-format channel into a layered funnel where different runtimes support different stages of audience intent.<\/p>\n<h2>Practical Tips for Editing and Viewer Retention<\/h2>\n<p>Length strategy fails if the edit is weak. A 15-second video can lose attention immediately. A 90-second video can hold it all the way through if the structure is disciplined.<\/p>\n<p>The first thing I look for in underperforming TikToks is usually not runtime. It&#39;s friction. Slow openings, repeated lines, static visuals, and delayed payoff all tell viewers to leave.<\/p>\n<p><figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/cdnimg.co\/1b12ac72-0f59-4114-b412-6784382aa436\/d6358e02-e0a1-4afd-9562-e86dc3450698\/how-long-should-a-tiktok-video-be-tiktok-tips.jpg\" alt=\"A list of five essential video editing tips to improve viewer retention on TikTok platform.\" \/><\/figure><\/p>\n<h3>Editing choices that help short videos<\/h3>\n<p>Short TikToks need density. Every line should either create curiosity or deliver the promise.<\/p>\n<p>A few habits help consistently:<\/p>\n<ul>\n<li><strong>Lead with the result<\/strong> instead of the introduction. If the video is about a tactic, show the tactic before you explain it.<\/li>\n<li><strong>Cut dead air hard<\/strong>. Remove pauses, repeated words, and any shot that doesn&#39;t advance the point.<\/li>\n<li><strong>Use on-screen text<\/strong> to reinforce the message for silent viewing and faster comprehension.<\/li>\n<li><strong>Change the frame or visual context<\/strong> often enough to keep the eye engaged.<\/li>\n<\/ul>\n<p>If you&#39;re building a repeatable editing stack, tools like CapCut, Descript, Adobe Premiere Pro, and <a href=\"https:\/\/www.evergreenfeed.com\/blog\/best-tools-for-content-creators\/\">EvergreenFeed&#39;s roundup of content creator tools<\/a> can help you standardize workflows around captions, clipping, and scheduling.<\/p>\n<h3>Editing choices that help longer videos<\/h3>\n<p>Longer TikToks need internal momentum. The viewer has to feel progress.<\/p>\n<p>That usually comes from structure more than flash. Good long-form TikTok editing often includes a clear opening claim, a sequence of proof or steps, and mini-payoffs throughout the video. Visual variety matters, but so does narrative movement.<\/p>\n<p>Try this shape:<\/p>\n<ol>\n<li><strong>Open with the answer or tension<\/strong><\/li>\n<li><strong>Add the context only after interest is earned<\/strong><\/li>\n<li><strong>Break the body into distinct beats<\/strong><\/li>\n<li><strong>Close with a practical takeaway or next step<\/strong><\/li>\n<\/ol>\n<blockquote>\n<p>If a longer TikTok feels slow, the fix usually isn&#39;t \u201cadd more cuts.\u201d It&#39;s \u201cremove the parts that don&#39;t change the viewer&#39;s understanding.\u201d<\/p>\n<\/blockquote>\n<h3>Retention is easier when the script is tighter<\/h3>\n<p>A lot of retention problems are really scripting problems. Marketers often write TikToks like blog intros, with setup before value.<\/p>\n<p>Instead, script backward from the viewer&#39;s payoff. What will they know, feel, or want by the end? Put that promise at the front. Then build only the shortest path needed to make the promise feel earned.<\/p>\n<p>Subtitles help. Visual signposts help. Strong B-roll helps. But none of those compensate for a fuzzy promise.<\/p>\n<h2>A Framework for Testing Your Video Lengths<\/h2>\n<p>Generic best practices are a starting point. They aren&#39;t a decision system.<\/p>\n<p>If you manage a real brand account, your audience, niche, offer, and creative style will affect what length works. The only reliable way to answer <strong>how long should a TikTok video be<\/strong> for your account is to test lengths against the same content intent.<\/p>\n<p><figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/cdnimg.co\/1b12ac72-0f59-4114-b412-6784382aa436\/1d35fae3-cc0e-4e7f-8cce-074a38e927f6\/how-long-should-a-tiktok-video-be-ab-testing.jpg\" alt=\"A split-screen infographic comparing a 15-second video versus a 30-second video for engagement metrics.\" \/><\/figure><\/p>\n<h3>Run cleaner tests<\/h3>\n<p>Many marketing teams test too many variables at once. They change the hook, topic, creative angle, caption, and length, then can&#39;t tell what caused the result.<\/p>\n<p>A better process is simpler:<\/p>\n<ul>\n<li><strong>Pick one content type<\/strong> such as a product tip, myth-busting clip, or customer question<\/li>\n<li><strong>Keep the core idea constant<\/strong> while producing two or three runtime variations<\/li>\n<li><strong>Publish enough examples<\/strong> to spot a pattern rather than judging one outlier<\/li>\n<li><strong>Review performance by intent<\/strong>, not just by aggregate views<\/li>\n<\/ul>\n<p>For example, test the same educational idea as a compressed version and a fuller explanation. Then compare how each one behaves.<\/p>\n<h3>What to measure<\/h3>\n<p>The metrics that matter depend on your objective, but retention signals should stay central. Completion behavior, watch duration, and visible drop-off patterns tell you whether the edit matched audience appetite.<\/p>\n<p>A useful way to organize that review is to keep a lightweight content log. Teams that need a clearer measurement habit can borrow a reporting structure from <a href=\"https:\/\/www.evergreenfeed.com\/blog\/how-to-measure-content-performance\/\">this guide to measuring content performance<\/a>, then adapt it to TikTok-specific analytics.<\/p>\n<p>Track observations such as:<\/p>\n<ul>\n<li><strong>Where viewers seem to drop<\/strong> based on retention graphs<\/li>\n<li><strong>Whether a shorter cut improves completion<\/strong><\/li>\n<li><strong>Whether a longer cut earns stronger watch time because it resolves more questions<\/strong><\/li>\n<li><strong>Which goal each winner served<\/strong> so you don&#39;t confuse awareness winners with conversion winners<\/li>\n<\/ul>\n<blockquote>\n<p>Test runtime inside content buckets, not across unrelated posts. A short joke and a long tutorial aren&#39;t competing with each other.<\/p>\n<\/blockquote>\n<h3>Build a house style from evidence<\/h3>\n<p>After a few rounds, patterns usually appear. You may find that your audience prefers quick product tips but stays longer for behind-the-scenes breakdowns. That&#39;s the point where \u201cbest practice\u201d becomes <strong>your practice<\/strong>.<\/p>\n<p>The goal isn&#39;t to find one magic duration. It&#39;s to develop a reliable map of which lengths work for which content jobs.<\/p>\n<h2>Scheduling Your Evergreen TikToks for Long-Term Success<\/h2>\n<p>Scheduling matters because evergreen TikTok strategy breaks down when every post is treated as a one-time creative decision. Teams get better results when they manage a library of reusable assets, each tagged by content goal and matched to a length range that already proved useful for that goal.<\/p>\n<p>That shift changes how you build the calendar. Instead of asking how often to post, ask whether your schedule includes enough discovery clips, enough education, and enough conversion support. Runtime becomes part of content planning, not a detail added after editing.<\/p>\n<h3>Organize content into buckets, not just dates<\/h3>\n<p>For evergreen planning, sort TikToks by role first and publish date second. A simple structure usually covers the work:<\/p>\n<ul>\n<li><strong>Quick hits<\/strong> for short discovery content<\/li>\n<li><strong>Story posts<\/strong> for founder perspective, customer context, or narrative clips<\/li>\n<li><strong>Tutorials<\/strong> for education and product understanding<\/li>\n<li><strong>Offer posts<\/strong> for demos, launches, and conversion support<\/li>\n<\/ul>\n<p>This method solves a common operational problem. Marketing teams often over-publish whichever format was fastest to produce that week. Bucketed scheduling creates a healthier mix and keeps the feed aligned with business objectives.<\/p>\n<h3>Repurpose one source asset into several runtimes<\/h3>\n<p>One webinar clip, customer interview, or product walkthrough can support multiple evergreen posts if each cut has a distinct job. A shorter version can help with reach. A mid-length cut can hold attention through a clearer story arc. A longer edit can answer the questions that matter closer to conversion.<\/p>\n<p>Scheduling tools are useful here because they reduce repeat manual work and preserve that mix over time. A workflow built around a <a href=\"https:\/\/www.evergreenfeed.com\/blog\/tiktok-post-scheduler\/\">TikTok post scheduler for recurring evergreen content<\/a> helps teams plan by category, reuse proven assets, and keep short, mid-length, and longer posts in circulation without rebuilding the calendar every week.<\/p>\n<p>Consistency matters, but mix matters more.<\/p>\n<p>An evergreen TikTok library tends to age well when each video has three things defined in advance: its job, its runtime, and its place in the publishing cadence. That is a stronger operating model than chasing one universal \u201cbest length,\u201d because it reflects how audiences consume different types of content.<\/p>\n<p>If you&#39;re building a repeatable TikTok strategy, <a href=\"https:\/\/www.evergreenfeed.com\">EvergreenFeed<\/a> can help you organize evergreen videos into content buckets and schedule them through Buffer so short discovery clips, longer tutorials, and conversion posts each have a consistent place in your publishing mix.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Wondering how long should a tiktok video be for maximum discovery and engagement? Here is what the 2026 data shows for retention and ads.<\/p>\n","protected":false},"author":2,"featured_media":2431,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[1],"tags":[],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Long Should a TikTok Video Be? 2026 Best Practices - EvergreenFeed Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.evergreenfeed.com\/blog\/how-long-should-a-tiktok-video-be\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Long Should a TikTok Video Be? 2026 Best Practices - EvergreenFeed Blog\" \/>\n<meta property=\"og:description\" content=\"Wondering how long should a tiktok video be for maximum discovery and engagement? 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