{"id":1109,"date":"2020-04-02T09:13:00","date_gmt":"2020-04-02T09:13:00","guid":{"rendered":"https:\/\/www.evergreenfeed.com\/blog\/?p=1109"},"modified":"2020-04-01T09:14:49","modified_gmt":"2020-04-01T09:14:49","slug":"3-simple-tips-to-increase-your-facebook-organic-reach","status":"publish","type":"post","link":"https:\/\/www.evergreenfeed.com\/blog\/3-simple-tips-to-increase-your-facebook-organic-reach\/","title":{"rendered":"3 Simple Tips to Increase Your Facebook Organic Reach"},"content":{"rendered":"

Consider the following situation:<\/span><\/p>\n

You\u2019re posting high-quality content regularly on Facebook, you\u2019re interacting with your followers, sharing blog posts, <\/span>but for some reason<\/span><\/i>, you\u2019re not getting that high organic reach as much as you\u2019d like.<\/span><\/p>\n

Sounds familiar?<\/span><\/p>\n

You seem to be hitting most check marks but you\u2019re just not getting that juicy organic <\/span>traffic<\/span><\/a> in return.<\/span><\/p>\n

Well, don\u2019t worry, you\u2019re not the only one going through this. The change in the Facebook <\/span>algorithm<\/span><\/a> has a lot of people scratching their heads <\/span><\/p>\n

Here\u2019s a recap:<\/span><\/p>\n

In <\/span>January 2018<\/span><\/a>, Facebook announced that they were going to \u201cshift ranking to make News Feed more about connecting with people and less about consuming media in isolation.\u201d<\/span><\/p>\n

So, it seems that Facebook wants you to spend more money on boosting your posts and posting<\/span> ads to get through all the other content, right? <\/span><\/p>\n

Well, not quite.<\/span><\/p>\n

It makes sense to assume that Facebook wants you to spend your hard earned money paying for ads. But before you retire your social media content marketing<\/a> efforts, you should know that there are ways you can fight back against the algorithm change.<\/span><\/p>\n

In short, it has to do with the type of content you post and how you engage with your audiences.<\/span><\/p>\n

You might have to switch up your approach but you can still get organic traffic from Facebook.<\/span><\/p>\n

Here\u2019s how:<\/span><\/p>\n

1. Do your audience research<\/strong><\/h2>\n

When it comes achieving high organic reach – you need to know what your audience is looking for.<\/span><\/p>\n

The only way to find out what a quality post<\/a> for your page looks like is to experiment and start making immediate changes. <\/span><\/p>\n

Look within your niche to begin with. What type of posts are your competitors putting out? Videos? Infographics? Text?<\/span><\/p>\n

Find what topics are trending within your niche through <\/span>Buzzsumo<\/span><\/a> and then start generating higher-quality content centered around your brand. <\/span><\/p>\n

Content that is both meaningful, shareworthy, and relevant to your audiences. And the more specific and custom-tailored your content is for your audience – the better.<\/span><\/p>\n

Once you get some traction going, you need the data to figure out what your audience <\/span>truly<\/span><\/i> likes and what they engage with best.<\/span><\/p>\n

To do this, go to your Facebook page \u2192 More \u2192 Insights  \u2192 Posts.<\/span><\/p>\n

\"Posts-Type-Insight\"<\/p>\n

What you\u2019re looking for here is the \u201cPost Types\u201d section. And there, you\u2019ll see the performance of your most recent posts based on the data of the different posts. <\/span><\/p>\n

When you publish new content on your page, you can post it in the form of a photo, text, link, or a video. And this report will show you which of those type of post best resonates with your audience and what they choose to engage with the most.<\/span><\/p>\n

Because every audience is different<\/a> – your results will vary. <\/span><\/p>\n

Though, it\u2019s worth noting that this report is only useful if you\u2019ve been posting high-quality content consistently. If that\u2019s not the case, your data is most likely to be skewed and this insight won\u2019t be of much help.<\/span><\/p>\n

But once you get in the hang of posting different types of quality content, you\u2019ll start seeing a trend. You can then use that to shape your content calendar based on the type of posts that get more traction.<\/span><\/p>\n

And the more you post the type of content your audience likes, the better you\u2019ll be at generating engagement and reaching your goals through your content.<\/span><\/p>\n

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2. Quality over quantity<\/h2>\n

As mentioned above, you need quality content to start generating engagement and to increase your organic reach.<\/span><\/p>\n

At its core, the Facebook change was to emphasize quality over quantity.<\/span><\/p>\n

If, until now, you\u2019ve been posting on Facebook as frequently as possible to increase your reach – you\u2019re making things worse for yourself. <\/span><\/p>\n

Instead, you need to take a step back and put more time in crafting the perfect post. Finding and creating quality content takes time, but it\u2019s worth it.<\/span><\/p>\n

Because, if you decrease your post quantity, they\u2019ll be less likely to get lost in your audience\u2019s feed.<\/span><\/p>\n

\"Organic-Reach-Audience-Research\"
Try to look at your content from your audience’s perspective.<\/figcaption><\/figure>\n

Your organic reach will do much better with fewer high-quality posts than just putting them out there and hoping something sticks.<\/span><\/p>\n

Even if you start posting content only once or twice per day at most, quality posts can still triumph. <\/span><\/p>\n

In fact, that\u2019s what <\/span>Buffer<\/span><\/a> did to 3x their reach and engagement. Here\u2019s a quick <\/span>case study<\/b>.<\/span><\/p>\n

The problem:<\/b><\/p>\n

Buffer started receiving less organic reach and engagement despite posting ~4 times per day. <\/span><\/p>\n

And because of the algorithm change, they were likely to continue seeing the decline in their reach. <\/span><\/p>\n

The solution:<\/b><\/p>\n

They changed their Facebook posting strategy and started focusing on quality over quantity.<\/span><\/p>\n

Buffer realized that not every post was suitable for Facebook, even if the quality of the content was high. <\/span><\/p>\n

So, they started thinking about how the posts would affect their brand awareness and cut their Facebook posting frequency by 50% to just about 1-2 posts per day. <\/span><\/p>\n

Overall impact<\/b>:<\/span><\/p>\n

Once Buffer honed in on the quality of their posts and their general brand positioning, their average Facebook daily engagement and reach tripled.<\/span><\/p>\n